Since the 20th century, the screen has imposed an “analogous to paper” way of thinking, which is flat and restricted to the limits of a rectangle. The way we conceived information, media and especially web interfaces, has also remained flat, restricted and sometimes frozen.


Although the recently developed languages, like HTML5, allow the integration of animation in web pages, they remain limited in their possibilities and far from being ideal. As for the need of interaction with interfaces, video is not an adequate solution either to bring life to the web.

^{" Without leaving their browsers, users can now access a 3D experience”}


Since the standard 3D OpenGL, known asWebGL, was integrated to the web, the browser now has endowed with the same capacity as the OS to use the processor and the graphics board to display in 3D. Thus, without leaving their browsers, users can now access a 3D experience. If mini-games similar to flash games from the early 2000s, or artistic experimental websites come to mind, the 3D scale in the browser is certainly much broader: there are more users of web browsers, across all platforms (about 3 billion), with the Web and its standards as a common language, than any other operating system, software or platform. The browser has become the privileged window to get access to information, communication, media (photos, videos, music, etc.), and to integrated web applications like Google Docs, Evernote or Microsoft Office... One might therefore imagine that the browser will also become the first choice interface, whether for 3D experiences or software.


One might therefore imagine that the browser will also become the first choice interface, whether for 3D experience or software.


^{"The integration of 3D gives the ability to create not only web interfaces but also real physical product models."}


And the implications are even wider: while images are frozen and videos are not interactive, the integration of 3D gives the ability to create web interfaces, or even real physical product models for the automotive, real estate, or ready-to-wear fashion sectors. With this new revolution, users can now not only check all the angles of a 3D object, but they can also customize it in real-time.


They can interact more fluidly with the proposed or displayed objects, and get a realistic and personalized experience. The web interface then becomes a genuine virtual space for the brand image, its creator or for existing locations translated into 3D whether it’s a shop, a showroom or even an advertising landscape.